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Pure Africa is a premium tourism operator with a responsible ethos. Based in Victoria Falls Zimbabwe, we offer an array of curated experiences, river cruises, events, weddings and full destination services. We strive to redesign the destination experience for high-end travellers in Victoria Falls.

Our experiences include an array of River Cruises onboard our recently refurbished fleet of boats, dining options along the Zambezi River, Guided Tours and a selection of Exclusive Experiences for the discerning traveller.

We offer an expert one-approach solution that guarantees a seamless client experience. Taking care of all requirements on the ground, this personally managed, premium service guarantees that each booking is handled with care and exceptional attention to detail and invested care.

Our fleet of vessels brings a new level of sophistication to the great Zambezi River. Vessels includes our flagship Zambezi Explorer, Zambezi Reflections, Zambezi Breeze and Kalunda.

If your dream is an African destination wedding, you’d be hard-pressed to imagine a more romantic setting than on the banks of the Zambezi River or overlooking the sheer magnitude of Victoria Falls. Undeniably one of the most sought-after wedding locations in Southern Africa, Pure Africa has established itself as the go-to organisers and romance makers.

The perfect partner in Victoria Falls for an event, incentive or celebration. Whether it’s a comprehensive multi-day itinerary, bespoke corporate event, conference-related team-builder or standalone occasion such as a product launch, we ensure a professional and seamless experience.

Pure Africa owns and manages some of the most beautiful sites in Victoria Falls and guarantees a wonderful experience, enhanced by professional service and personal attention to detail.

“We loved being on the Zambezi River …
An exceptional luxury escape recommended to anybody visiting the Victoria Falls area.”

“We loved being on the Zambezi River …
An exceptional luxury escape recommended to anybody visiting the Victoria Falls area.”

As part of our commitment to respect the environment we operate in, we work as much as possible with local artisans, farmers and community projects, whilst seeking out the latest in terms of industry trends, innovative practices and technology worldwide.

Want to know more? We would love to hear from you. Please get in touch.