A new level of sophistication
in Victoria Falls.

Pure Africa is an owner-run tourism operator with a responsible ethos. Based in Victoria Falls Zimbabwe, we specialise in premium experiences, river cruises, weddings and events.

Pure Africa actively strives to redesign the destination experience for travellers to Victoria Falls.


Our experiences include an array of River Cruises onboard our recently refurbished fleet of boats, dining options along the Zambezi River, Guided Tours and a selection of Exclusive Experiences for the discerning traveller. Having built a reputation for destination events from Weddings to Groups & Incentives, our expert Destination Services ensure that any experiences or event’s itinerary is seamlessly handled and delivered as a full solution.

Community Driven

As part of our commitment to respect the environment we operate in, we work as much as possible with local artisans, farmers and community projects, whilst seeking out the latest in terms of industry trends, innovative practices and technology worldwide.

Cruising Experiences

Reconceptualising the Zambezi River cruise, our flagship Zambezi Explorer is particularly popular for Sunset Cruises with the upper 'Signature Deck' the most select and the two 'Luxury Decks' equally inviting. Also offering popular Sunrise, Lunch and Dinner cruises, each bringing the river to life in its own way.

Dining Experiences

Perched on the banks of the Zambezi River with ilala palm trees and cascading manicured lawns, The Eatery Dining Experiences at the Pure Africa Waterfront offer three comprehensive options. All are served al fresco, whether tucked under ancient trees and wide-brimmed umbrellas by day or savouring the ambience of dining by lantern light by night.

Dinner & Cruise Combo's

Combining two of our most popular offerings, The Eatery Dinner & Cruise Combo extends your time on the Zambezi River. Commencing with a magical Sunset Cruise on our flagship Zambezi Explorer, meander through the watery wilderness, passing small river islands and lush vegetation with the spray of the Victoria Falls in the background.

Exclusive Experiences

Understanding that some people like to do things differently, we’ve designed a collection of Exclusive Experiences for the most discerning travellers. Each tailored culinary experience is hosted on the water’s edge, be it overlooking the Victoria Falls, on a riverside or island, ensuring extraordinary moments in surreal otherwise inaccessible locations.


If your dream is an African destination
wedding, you’d be hard-pressed to imagine a more romantic setting than on the banks of the Zambezi River or overlooking the sheer magnitude of Victoria Falls. Undeniably one of the most sought-after wedding locations in Southern Africa, Pure Africa has established
itself as the go-to organisers and romance makers.

Events & Incentives

If you’re looking for the perfect partner in Victoria Falls for an event, incentive or celebration, look no further than the Pure Africa Waterfront team. Whether it’s a comprehensive multi-day itinerary, bespoke corporate event, conference-related team-builder or standalone occasion such as a product launch, we ensure a professional and seamless experience.

We loved being on the Zambezi River and viewing the animals coming down to the water's edge while sipping on cocktails, and being served delicious canapés. At the end of the cruise the crew sang a soulful African song which added to the setting and dramatic skies. An exceptional luxury escape recommended to anybody visiting the Victoria Falls area.


Latest Updates In Your Inbox