Victoria Falls
Tour & Cruise Operator
& Events Company

WHAT WE DO
Pure Africa is a sustainable tourism operator in Victoria Falls specialising in premium experiences, weddings and events. We are an owner-run business with a responsible ethos based on our four pillars design, innovation, culinary art and impact.
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THE IMPACT
As a sustainable tourism operator we always strive to be at the forefront of responsible travel. We also want to make our impact tangible and make the contribution of our guests transparent.

As a sustainable tourism operator we always strive to be at the forefront of responsible travel. We also want to make our impact tangible and make the contribution of our guests transparent. A portion of our revenue goes to the Victoria Falls Anti-Poaching Unit and Greenline Africa, a local community based organisation working with youth, women and children in and around Victoria Falls and Livingstone. We are a proud Platinum Member of Greenline Africa and Sustainable Africa. Our efforts don’t stop here, however: We are also big on recycling, we have a water treatment plant, we don’t use single-use plastic and we have solar power facilities on board. We also source as many ingredients as possible locally and support local artisans, like with furniture on our Zambezi Explorer, for example. Lastly, and what we are most proud of, we include you as our client into this circle of change: we offset all our carbon and are currently on our way to become a carbon-neutral company.