About Us

About pure africa

Design. Innovation. Culinary Art. Impact.

These four pillars of our brand philosophy determine everything we do, helping to shape a new consciousness of Africa and yourself. Our mission is to awaken a new African spirit through travel, experiences, and design.

TEAM
ELISABETH CURIGER
MANAGING DIRECTOR & OWNER
MEMORY KAIGAWILE
RESERVATIONS
BERNADETTE VELDSMAN
WEDDINGS & EVENTS
ELENA MITI
SALES
THE IMPACT
As a sustainable tourism operator we always strive to be at the forefront of responsible travel. We also want to make our impact tangible and make the contribution of our guests transparent.

One percent (1%) of our revenue goes to the Victoria Falls Anti-Poaching Unit and Greenline Africa, a local community based organisation working with youth, women and children in and around Victoria Falls and Livingstone. We are a proud Platinum Member of Greenline Africa and Sustainable Africa. Our efforts don’t stop here, however: We are also big on recycling, we have a water treatment plant, we don’t use single-use plastic and we have solar power facilities on board. We also source as many ingredients as possible locally and support local artisans, like with furniture on our Zambezi Explorer, for example. Lastly, and what we are most proud of, we include you as our client into this circle of change: we offset all our carbon and are currently on our way to become a carbon-neutral company.

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Excited to work with us?

You want to be at the forefront of Africa’s travel industry? You want to be part of the new African spirit that we invite explorers from all over the world to experience and to actively shape and change the perception of Africa? We would love to hear from you!

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OUR TEAM
OUR TEAM