Learn more about Pure Africa; who we are, what drives us and our iconic location – Victoria Falls – that inspires us every day.
An owner-run company fashioned to a family’s love for Africa, Pure Africa is jointly owned by mother-son duo Elisabeth and Raphael Curiger. Pure Africa has a strong focus on harnessing the strength and commitment of local talent with a diverse management and employee base.
One of the Seven Natural Wonders of the world and a designated UNESCO World Heritage Site, Vic Falls is the greatest curtain of falling water in the world. At the height of the rainy season, more than five hundred million litres of water plummet over the edge each minute, shooting up columns of spray visible from kilometres away that have earned the site the name, ‘Mosi-oa-Tunya’ – ‘The Smoke that Thunders’.
